Whether you run one of the most successful companies in the world, a startup firm, or a singly handed business, the right marketing strategy is the winning key in any kind of commerce or business model. Reaching out to people in the most effective way and engaging with your customers to stay updated with the user expectations via their feedback, forms the most integral part of determining the gradient of your performance graphs in the industry. So far the traditional media outlets that include hoardings, commercials, booths, rallies, freebies, forums and hundreds out there have served the marketing needs of the businesses. But with the recent buzz of social media, companies are singing a completely new marketing tune now. If you want to download free music download app then visit here.
With the world population becoming more social and tech savvy, social media has become the prime mode of self expression and voicing the opinions. This very social web also offers companies a myriad collection of channels to engage with their online consumers. Finding the perfect audience to run your marketing campaign, then building a community around your brand or product followed by managing the group, sharing the relevant content and creating a perfect conversation hubspot for chatter on brand / product/ service among the consumers and company, outline the most basic prerequisites for a successful online rapport. The real journey begins from here. It is time to monitor your brand online and track the conversations across social web to watch your performance, manage your reputation and be utterly responsive as per needs.
So lets take a look at five such most useful tools that leverage online performance and brand monitoring for your business.
Radian6 is one of the broadly used brand monitoring tool that offers usefulinsight into how your brand is faring in the market. It not only allows you to hear the chatter that involves you and your brand; it also gives you the opportunity to put the data into quantitative formats. Radina6 helps you understand the landscape of social media, where your brand fits in and how you can benchmark and evaluate the impact of your work. It scans millions of posts across various social networks, videos comments, micromedia, various mainstream online news , blogs, forums and so on to know how your community engagement efforts affect your business.
Addioctomati generates a dynamic page for the keywords mentioned by you by searching across the social web that include images from Flickr, videos from YouTube, posts shared on Digg and lots more. You can even personalize your results dashboard by moving around the source boxes and then bookmark these nicely designed pages and use them regularly to track the latest discussions related to your brand.
It is just like Google alerts but for social media. Google alerts is one of the widely used tool that helps staying updated via emails whenever a press release, blog post, or any other kind of document uses the keywords specified by the user. SocialMention too works in a similar manner. It searches all over the web for any mention of your keyword/brand. It is a social media search engine that hunts down various sources such as Google blog search, Twitter, Delicious, FriendFeed, Digg etc. and provide real time data to the user. It also offers email alerts and personalized RSS feeds.
Similar to SocialMention, Trackur scans hundreds of millions of web pagesthat include news, blogs, video, images, and forums and intimates on finding anything that matches the keywords that interest you. It also allows users to export any search result to an Excel spreadsheet for further analysis.
Last but not the least; brand monitoring could never have been so seamless without Buzzom Premium. The tool which packs a bunch of features that help you grow and manage your Twitter accounts easily, launch social media campaigns and much more now offers its great brand monitoring service that examines the performance of your brand across the web. Know how people perceive your brand, track conversations, find the buzz around your keywords and view interesting and actionable statistics that can be further scrutinized to help you decide your next marketing move. It also allows users to reply, retweet the updates and also follow or unfollow people right from their dashboard. Buzzom Premium is a perfect social media manager offered at the most economical price.
Monitoring your brand online is important. You must keep track of what is being said about your brand, where links are posted and are there any competitors rumbling and trying to pull you down and hampering you integrity. This plays a vital role in building up and/or maintaining a good repute both online and offline. While there are a number of other options available in the market today which we will be delighted to know about at the end from you, I hope all these tools prove to be of some help to you in maintaining control of your persona and credibility amongst your customers.